Ovum AIBuilding a category-defining women’s health brand
A strategy that focused on launching Ovum as both a product and a cultural platform – combining brand storytelling, creator partnerships, content ecosystems and performance-led distribution to drive early adoption while building future demand.
The faces of Ovum’s launch were women with real health journeys – creators, advocates and investors working to transform personal experience into awareness, community and action.
Coined The Movement, these incredible women – and their stories – came to life across paid, owned and earned.
What began as The Movement evolved into a editorial ecosystem – across podcasting, digital and print – platforming community stories, and empowering through education, and driving to subscription.
