MetaInnovative projects and processes for Meta’s top advertisers
The work helped Meta’s top clients unlock the potential of the platform to drive stronger commercial outcomes. Through scalable creative systems and applied technology, these projects improved efficiency, extended creative impact and expanded how brands could build consideration on the platform.Creators for consideration | A new, scalable solution for building brand on platform. Delivering an average 12pt brand lift, this program was adopted by brands including L’Oreal, REA Group and Oodie.
Craft, Camera, Action | A school holiday experiment for Big W
