Google

Building the Google brand – and a global movement

This work explores how creativity, technology and systems thinking can be applied to move both brands and industries forward. Spanning brand-building work like Google Nest, the creation and global scaling of Rare, and ongoing thought leadership, it focuses on practical solutions that deliver impact, relevance and progress at scale.

Rare | A diversity experiment turned global movement.

→ Trained 250 future leaders and invested $300k+ in grants and scholarships for underrepresented talent
→ Activated 50+ industry sponsors to support 25+ charities and grassroots initiatives
→ Built a diverse professional network at the scale of New Zealand’s advertising industry


My Gingerbread Creator | Google Nest’s Australian launch

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