Nike WomenDigital-first, before it was obvious
This work explored the future of digital marketing early – using product, platforms and community to build direct relationships at scale through Nike+ Training Club and Nike Women’s broader digital ecosystem.Nike Training Club | Your personal trainer, wherever you are
Nike+ Training Club redefined what a digital fitness experience could be – giving women access to world-class training, expert content and community through their smartphones. Built as a fully integrated ecosystem spanning app, web and CRM, it became a benchmark for how product-led digital experiences can drive brand love and commercial outcomes at global scale.
Nike’s Shoppable Google Hangout | Turning live stream into an income stream
To mark London Fashion Week, this work created an exclusive, shoppable live experience for Nike Women, allowing members to purchase looks in real time through Google Hangouts before joining a live workout with a Nike Master Trainer. The experiment proved successful and went on to inform Nike’s ongoing use of live, shoppable experiences within its eCommerce strategy.
Margot vs. Lily | Launching Nike Women’s first ever digital series
To bring Nike Women’s Better For It positioning to life, this work launched Margot vs. Lily through an innovative, mobile-first distribution strategy. By combining an Uber-based episode launch with an Apple Wallet season pass and social, episodes were seamlessly delivered and connected to Nike content, products and training.
