VIRGIN MEDIA BUSINESS / REBRAND

Virgin Media Business had a problem. They’d spent too long in the shadow of their competitors, and they needed a positioning that made them the undeniable choice for any CIO looking for IT solutions.

So when it came to rebranding the company, we made the conscious decision to stop thinking like their competitors, and start thinking like the kind of resource CIOs found indispensible. Resources like Wired and Tech Crunch.

This decision informed our new tone of voice and aesthetic. Bold editorial style design met thought-provoking ideas in copy. And the brand launch campaign challenged our audience with fresh, insightful ideas traditionally seen in articles penned by tech experts.

The process to create the brand was new for us too. We needed to work closely with tech experts to ensure our opinions were informed, subjective, insightful and fresh.

The result: Virgin Media Business was transformed from a generic IT supplier to a valued business partner.