NOKIA / SHOT ON MY LUMIA

Nokia has long struggled to compete in the expanding smartphone market. With limited apps and an unfamiliar OS, there's not much to grab onto. But we identified one clear strength, the 42-megapixel camera. That's 6 times the camera strength of an iPhone 6. So we set out to position the Lumia 1020 as the only choice for today's smartphone photographer.

Introducing #shotonmylumia

A social campaign that encompassed content for three different audiences: the established photographer, the budding photographer, and the amateur.

For the amateurs, custom tips, tricks and photo infographics were created – designed to be highly sharable to spread the word among our largest audience.

For the budding photographers, we created social badges, recognizing and awarding nice shots across a range of photo categories.

And for the pros, we launched the Lumia Win Win Project. The challenge: win any major photo comp with a Lumia shot and Nokia would double your prize money.

The result? A great success. Not only did the campaign engage a whole new social audience and reposition the phone, PR also picked up the story of the Lumia Win Win Project – and spread our message further.