
A fresh take on a very tired brief
DDB / PROOF OF XMAS
Everybody looks forward to the holidays, clients and agency folk alike. What we don’t look forward to – especially as creatives – is getting that same old, tired brief for the agency Christmas card.
Our challenge was to create a Christmas card – within a tight time frame, and on minimal budget (surprise, surprise) – that felt fresh to the people that’d receive it.
So we sent clients the one thing we knew none of their other suppliers would be sending them. A proof of the agency Christmas card.


