MERCEDES-BENZ / LET'S TALK

The Global Economic Crisis had set a mood of apprehension amongst cashed-up buyers. And the huge backlog of unsold Mercedes-Benz vehicles was costing the company money. With the launch of the new E-Class set for mid-2009, the cars left on the floor simply had to go. The bottom line: 2421 cars had to be sold within 60 days. And so ‘Let’s Talk’ was born.

By the campaign end date, we cleared every single one of the 2421 vehicles. Weekly sales increased by 40.9%, driven by a 41% jump in online enquiries. Mercedes-Benz Australia became the most visited Australian website in the luxury car market for February 2009. And we even caught the imagination of the media – featuring on ABC’s The Gruen Transfer as well as numerous blogs and industry sites.

Top gongs:

ADMA 2009 – Silver – Automotive

AME 2009 – Silver – Best idea