NIKE GLOBAL / VARIOUS

Forget scamps and storyboards. If you want to get breakthrough ideas over the line for a client as progressive and fast-moving as Nike, they need to see the vision. 

So when I took on Nike Women and Training globally, I started creating mood films that did just that.

These are a few of my favourites.

The first was to sell an online film about Japanese boxer, Satsuki Ito, and her fight against media prejudice.

The second was to sell an innovative new service, exclusive to Nike members.

And the third was to sell a new strategic positioning for Nike Women.