
A DM idea that customers couldn’t throw away
ANZ / LEFT OVER PAPER
Most banks will have you fill out reams of forms and submit piles of financial records in order to get a business overdraft. Not the case with ANZ. Their application process couldn’t be simpler – you just fill out one A4 form, and you’re done. This was a significant benefit, especially to busy small business owners. So we decided to play it up – by sending our audience reams of the left over paper.
The postage and addressing was printed on the back, with copy that read:
We've cut the paperwork out of applying for an overdraft. You might as well put it to better use.
At ANZ, we try to make your business banking easier. That's why we've cut down the application process for an ANZ Business Overdraft. Instead of filling out reams of forms when you need a cash injection, you'll only need to complete one – which you'll find enclosed in this pack.
For other ways, we can help your business run smoothly, visit www.anz.com/overdraft or call 1800 184 400.
